Pinterest User & Growth Statistics [2026 Numbers]

Pinterest is one of the most powerful visual discovery platforms online.

From DIY inspiration to product searches, Pinterest has grown far beyond a simple idea board. Year after year, both user engagement and global reach have expanded as more people turn to the platform to plan, shop, and discover.

So, how many people use Pinterest right now?

On this page, you’ll find the latest data on just how big Pinterest really is — including user growth, demographics, usage behavior, and platform trends.

How Many People Use Pinterest?

According to Pinterest’s most recent Q4 2025 investor report, Pinterest currently has 619 million monthly active users (MAUs).

This marks a 12% year-over-year increase, reflecting strong global growth, particularly in international markets.

Number of Pinterest Monthly Active Users

Key Statistics:

• Pinterest currently has 619 million MAUs, a record high for Q4 2025.
• Over 70% of users access the platform via mobile devices.
• Represents about 7.5% of the world’s population and roughly 10% of active internet users monthly.
• If we put the number of people who use Pinterest into continents, it would surpass the total population of Australia, South America, and parts of Asia combined.
• Nearly 80% of user accounts access the platform via mobile phone. That makes mobile optimization critical, especially when it comes to visual formatting and image ratios.

Source: Pinterest Q4 Earning Report and GlobalDataInsights

Pinterest Yearly User Growth History

Pinterest's MAU growth has accelerated steadily, from 128 million in 2016 to a record 619 million by end-2025, reflecting a compound annual growth rate (CAGR) of roughly 17% over the decade.​

Key trends show explosive pandemic-driven gains in 2020, a brief 2021 dip due to market saturation, followed by consistent double-digit YoY recovery through 2025 fueled by international expansion and AI features.

From 2016 to 2025, total MAUs grew over 286%, adding 459 million users.

Top Countries with the Largest Pinterest User Bases

Pinterest has built a truly global audience, but its user base is heavily concentrated in a few key markets — especially the United States and Latin America.

Here’s how Pinterest’s global reach breaks down by country.

The United States remains Pinterest’s largest market, with 96 million users.

That’s more than double the size of the second-largest country, Brazil (40.33 million). Pinterest’s US audience alone accounts for roughly 17% of its total global user base, making it the platform’s core market for advertisers and brands.

Latin America: A Major Growth Region

Latin American countries dominate the top rankings:

• Brazil – 40.33M
• Mexico – 26.73M
• Argentina – 11.13M
• Colombia – 10.09M
• Chile – 5.2M

Together, these five countries represent over 88 million users, highlighting Pinterest’s strong foothold in the region. Latin America continues to be a high-growth market for visual commerce and product discovery.

Strong European Presence

Pinterest also shows solid engagement across Europe. Several European countries rank within the global top 10:

• Germany – 22.58M
• France – 18.93M
• United Kingdom – 15.53M
• Italy – 10.50M
• Spain – 9.78M

Mid-sized European markets also contribute meaningful reach:

• Netherlands – 7.52M
• Poland – 7.14M

However, smaller European nations show more modest adoption:

• Belgium – 3.18M
• Sweden – 3.16M
• Romania – 2.83M
• Portugal – 2.80M

Asia-Pacific Snapshot

Despite its large population, Japan ranks 12th with 9.22 million users, indicating moderate penetration compared to Western markets.

Australia, while an English-speaking country, has a comparatively smaller base at 5.39 million users.

Key Takeaways

• The US dominates Pinterest’s global audience.
• Latin America is a major growth driver, with five countries in the top 10.
• Europe maintains steady adoption, particularly in Germany, France, and the UK.
• Pinterest’s reach in Asia-Pacific remains more moderate compared to Western markets.

Source: Statista.com

Pinterest Demographics: Age & Gender Breakdown

Pinterest has long been known for its strong female audience — and the latest demographic data confirms that women continue to dominate the platform across every age group.

Here’s a closer look at how age and gender break down.

Women Lead Across All Age Groups

Women make up the majority of Pinterest users in every bracket.

• The 18–24 age group is the largest overall segment, with 20% female users, making it the single biggest demographic on the platform.
• The second-largest female group is 25–34, accounting for 18.5% of total users.

Combined, users under 35 represent 55.7% of Pinterest’s total audience, showing that the platform resonates most strongly with younger adults.

This makes Pinterest particularly attractive for brands targeting Gen Z and Millennials — especially in lifestyle, fashion, beauty, home décor, and shopping categories.

Male Users: Smaller but Present

Men represent a significantly smaller share of Pinterest’s audience across all age brackets.

• Men aged 18–24 account for 7.2%, nearly three times lower than women in the same age group.
• Male representation declines steadily with age — from 7.2% (18–24) to just 1.0% in the 65+ group.

While smaller, the male audience is still meaningful in niches like tech, fitness, finance, travel, and DIY.

Usage Declines with Age

For both genders, Pinterest usage gradually decreases as age increases.

However, the drop-off is noticeably steeper among men. Female users remain comparatively more consistent across older age groups, suggesting stronger long-term engagement.

Key Takeaways for Marketers

• Pinterest remains a female-dominant platform, particularly among users aged 18–34.
• Over half of the audience is under 35, making it ideal for brands targeting younger consumers.
• Male users are growing but still represent a smaller share of total engagement.
• Content and ad targeting should prioritize younger female demographics, while still identifying niche opportunities for male audiences.

Read more: 9 Pinterest Marketing Strategies That Still Works in 2026

Pinterest Monthly Sessions by Country

Engagement tells a different story than reach. While some countries lead in total users, others stand out in how frequently people open the app.

On average, a global Pinterest user opens the app 43.4 times per month. That means the typical user visits more than once per day.

In several countries, engagement is significantly higher.

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Russia Leads in Engagement

Russia ranks first globally, with users opening Pinterest 67.6 times per month. That is more than 56 percent higher than the worldwide average.

This level of activity suggests strong habitual usage compared to most other markets.

Europe Dominates the Rankings

European countries account for 13 of the top 20 markets above the global average.

Top performers include:

• Finland, 61.6 sessions per month
• Hungary, 59.1
• Croatia, 58.1
• Ireland, 54.2
• Romania, 53.1

Other strong European markets such as Portugal, Switzerland, Poland, Greece, Bulgaria, and Slovakia also exceed the global benchmark of 43.4 sessions per user.

This shows that Pinterest is deeply integrated into daily browsing habits across much of Europe.

Middle East and Emerging Markets

The UAE ranks fifth globally at 57.7 monthly sessions per user, making it the highest performing country in the Middle East.

Latin American countries also show strong engagement:

• Argentina, 52.2
• Chile, 52.0
• Brazil, 50.4
• Colombia, 44.7

Asia Pacific Snapshot

Several Asia Pacific markets show engagement levels close to or slightly above the global average:

• Malaysia, 44.1
• Singapore, 43.5
• Thailand, 44.2
• South Korea, 43.4
• Mexico, 43

Key Insights for Marketers

• The global average sits at 43.4 sessions per month, which indicates daily usage behavior.
• Russia and several European countries show exceptionally high engagement.
• The UAE stands out in the Middle East.

Conclusion

That’s it for this roundup of Pinterest usage statistics and platform growth insights.

As a visual discovery engine, Pinterest has evolved far beyond simple inspiration boards. With hundreds of millions of monthly active users, strong engagement in key international markets, and a user base that skews heavily toward younger audiences, Pinterest continues to play a meaningful role in how people plan, shop, and discover ideas online.

Frequently Asked Questions About Pinterest Usage

How many people use Pinterest each month?

Pinterest has over 600 million active users worldwide. The platform continues to maintain strong global reach, with the United States remaining its largest market.

Which country has the most Pinterest users?

The United States leads by a wide margin, with 96 million users. Brazil and Mexico follow as the second and third largest markets.

Which country has the highest Pinterest engagement?

Russia ranks highest in monthly app sessions per user, with 67.6 sessions per month. Several European countries such as Finland and Hungary also show engagement levels well above the global average.

What is the average number of monthly sessions per Pinterest user?

Globally, the average Pinterest user opens the app 43.4 times per month, which means most users visit more than once per day.

What age group uses Pinterest the most?

The 18 to 24 age group represents the largest share of users, followed closely by the 25 to 34 segment. Combined, users under 35 account for more than half of Pinterest’s total audience.

Is Pinterest mostly used by women?

Yes. Women make up the majority of Pinterest’s user base across all age groups. While male usage exists and is growing in certain niches, the platform remains predominantly female.

Is Pinterest popular outside the United States?

Yes. Pinterest has strong adoption across Latin America and Europe, with countries like Brazil, Germany, France, and Argentina ranking among the top markets globally.