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FREE TOOL

Free Pinterest UTM Builder

Build UTM-tagged URLs for your Pinterest campaigns instantly. Track clicks, measure performance, and optimize your Pinterest marketing with properly tagged links. Completely free, no sign-up required.

WHY IT MATTERS

Track Your Pinterest Campaign Performance

UTM parameters help you track exactly where your Pinterest traffic comes from, measure campaign effectiveness, and optimize your marketing strategy. Build properly tagged URLs instantly and gain valuable insights into what drives clicks and conversions.

Accurate Tracking

Know exactly which Pinterest pins, boards, or campaigns drive the most traffic to your website. Track clicks, conversions, and ROI with precision.

Campaign Optimization

Identify your best-performing Pinterest content and campaigns. Use data-driven insights to double down on what works and improve what doesn't.

Google Analytics Integration

UTM-tagged URLs automatically appear in Google Analytics, giving you detailed insights into your Pinterest traffic sources, mediums, and campaigns.

Easy Implementation

Build UTM-tagged URLs in seconds with our simple form. Copy and paste directly into your Pinterest pins - no technical knowledge required.

SEAMLESS INTEGRATION

Track Performance with GenSumo Analytics

Love this tool? GenSumo's analytics dashboard shows you exactly how your UTM-tagged Pinterest campaigns perform. Track clicks, conversions, and ROI all in one place.

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CREATE
AI Pin
AI Agent
Planner
Brand Assets
ANALYTICS
Analytics NEW
SETUP
Connections
Settings
Team

AI Pin Generator

Product 1
Product 2

Create a beautiful Pinterest pin featuring modern home decor ideas for 2026, showcasing minimalist living room designs with neutral color palettes, cozy textures, and sustainable furniture. Include inspirational text overlay and trending home decor hashtags to attract interior design enthusiasts.

Generated Pin 1
Generated Pin 2

Create another variation with brighter colors

Generated Pin 3
P
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Brand Colors

Font

Inter
Roboto

Pin Size

Square
1000x1000
Standard
1000x1500
Campaign Performance Track clicks, conversions, and ROI for each Pinterest campaign in real-time
Source Attribution See exactly which pins, boards, or campaigns drive the most valuable traffic
Google Analytics Sync UTM parameters automatically sync with Google Analytics for comprehensive reporting
Data-Driven Insights Make informed decisions about your Pinterest strategy with detailed performance metrics
SCHEDULING

Schedule Pins with UTM Tracking

Build UTM-tagged URLs and schedule your Pinterest pins with GenSumo. Track performance automatically as pins go live, with all analytics data synced to your dashboard.

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CREATE
AI Pin
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Planner
Brand Assets
ANALYTICS
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SETUP
Connections
Settings
Team

Planner

All Pins
Scheduled
Drafts

February 2026

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Schedule your pins visually in a weekly calendar view

AI Best Times
Monday
9:00 AM
Best
Wednesday
2:00 PM
Best
Thursday
5:00 PM
Optimal
Friday
11:00 AM
Best

Get AI-powered suggestions for the best posting times

Spread Content
9:00 AM
Pin
→
2:00 PM
Pin
→
6:00 PM
Pin
Every 5 hours

Automatically spread pins with customizable time intervals

FAQ

Frequently asked questions

Your most important questions about our free Pinterest hashtag generator answered here.

UTM (Urchin Tracking Module) parameters are tags added to URLs to track where your website traffic comes from. They help you identify which Pinterest pins, campaigns, or sources drive the most clicks and conversions. UTM parameters appear in Google Analytics and other analytics tools.
Enter your website URL and fill in the UTM parameters (Source, Medium, Campaign, Content, Term). Our tool generates a UTM-tagged URL that you can copy and use in your Pinterest pins. When someone clicks the link, Google Analytics will track it with the parameters you specified.
The Source parameter identifies where your traffic comes from. For Pinterest, you typically use 'pinterest' as the source. This helps you distinguish Pinterest traffic from other sources like Google, Facebook, or email campaigns.
The Medium parameter describes the marketing medium or channel. For Pinterest, 'social' is commonly used. Other examples include 'email', 'cpc' (cost-per-click), 'organic', or 'referral'. This helps categorize how users found your content.
The Campaign parameter identifies a specific campaign, promotion, or product. Examples include 'summer-sale', 'new-product-launch', or 'holiday-promotion'. This is required and helps you track performance of specific marketing initiatives.
Content is optional and used to differentiate similar content or links within the same campaign (e.g., 'pin-1', 'pin-2', 'cta-button'). Term is also optional and typically used for paid search keywords, though it's less common for Pinterest campaigns.
No account is required! Our Pinterest UTM Builder is completely free and accessible without any registration. Simply enter your URL and UTM parameters, then copy the generated UTM-tagged URL.
Yes, completely free! There's no sign-up required, no credit card needed, and no hidden fees. Build as many UTM-tagged URLs as you need without any limitations.
UTM-tagged URLs automatically appear in Google Analytics under Acquisition > Campaigns. You can see which sources, mediums, and campaigns drive the most traffic, clicks, and conversions. GenSumo also provides analytics dashboards that integrate with UTM data.
Yes! UTM parameters work with any platform that allows you to add links. Use them for Instagram, Facebook, Twitter, email campaigns, paid ads, and more. Just change the Source and Medium parameters to match the platform.
Without UTM parameters, you'll see Pinterest traffic in Google Analytics, but you won't know which specific pins, boards, or campaigns drove the traffic. UTM parameters give you detailed insights to optimize your Pinterest marketing strategy.
It depends on your tracking needs. Use the same Campaign parameter for pins in the same campaign, but vary the Content parameter to identify individual pins. This helps you see which pins perform best within a campaign.
Yes! Simply return to this tool, enter your base URL, and modify the UTM parameters. Generate a new UTM-tagged URL with the updated parameters. Note that you'll need to update the link in your Pinterest pin if it's already published.
No, UTM parameters don't negatively affect SEO. Google treats UTM-tagged URLs the same as regular URLs for ranking purposes. However, use consistent UTM parameters to avoid splitting your link equity across multiple URL variations.
Absolutely! While this is a free standalone tool, GenSumo users can build UTM-tagged URLs here and use them when scheduling pins through GenSumo. GenSumo's analytics dashboard integrates with UTM data to show comprehensive campaign performance.
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